Scei And Soe Join Forces In The Computer Entertainment Industry

<CENTER><IMG SRC="http://www.station.sony.com/images/community/logos/SCE_logo.jpg" alt="">    <IMG SRC="http://www.station.sony.com/images/community/logos/SOE_logo.jpg" alt=""></CENTER> As announced in a press release today, effective April 1, 2008 Sony Online Entertainment (SOE) will report to Kazuo Hirai, President and Group CEO of Sony Computer Entertainment Inc. (SCEI). The new structure is designed to mutually benefit both companies by further accelerating the PlayStation business through SOE's strong online gaming expertise. SOE is currently part of Sony Pictures Entertainment. Under the new structure, SOE will continue to develop its games for the PC and the PLAYSTATION®3 (PS3®) computer entertainment system. The day to day workings of SOE will not change and no employees will be let go. We are thrilled and excited by this change in structure! As Smed was quoted in the press release, "This move is going to broaden our capabilities and expand the development of our products into new and exciting directions." <A HREF="http://www.soepress.com/release.asp?i=182">Press Release</A>

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