We (Sigil & SOE) are doing our best with marketing, but the reality is that we launched close enough to Burning Crusade that it has been very hard to get the presence, point of purchase materials, etc. displayed. And I certainly don't blame the stores for that. This is the price that has to be paid, at least short term, for launching so close to the WoW expansion. Wasn't our desire, but as I've said, at some point, financial realities are just that: reality.

That said, by no means has the marketing campaign ended and we have months ahead of us to re-gain ground. That, and viral marketing will help, as existing players tell others they are enjoying the game.

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