Q&A: Smedley On SOE´s Hustle To Evolve
Sony Online Entertainment´s president John Smedley is a confident man. At this year´s Gamer´s Day event for the EverQuest-creating Sony division and sister firm to PlayStation 3 creator SCEE, he introduced the heads of the company´s different development studios with the air of a man who sees new opportunities on the horizon.
He had a good deal of excitement and enthusiasm for the newly announced Rise of Kunark expansion for EverQuest 2, the ongoing progress for Gods and Heroes, and the quiet continuation of other SOE titles.
But new projects on the horizon are what he feels passionate about right now. SOE is adapting to the times with new business models, new genres of massively multiplayer games, mobile gaming, and a focus on appealing to gaming habits abroad. The most significant new announcement is an Asian-focused online game based on Stephen Chow´s frantic movie Kung Fu Hustle.
Gamasutra sat down with Smedley to talk about his vision for Sony Online´s expansion beyond its traditional Western and monthly subscription-based roots, and his concept for the future of online games.
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